What are Examples of Content Marketing on Social Media.

February 04, 2022.

Social media is probably the top form of content marketing. Think about it: how many people do you know who have at least one social media account? Whether it’s Facebook, Instagram, Twitter, or even the new kids like TikTok, social media is pervasive. That means it’s easy to meet people on their own terms and feed them the kind of content they’re looking for. But what kinds of content are people sharing on social media? Let’s look at a few examples.

What Does Content Mean in Social Media?

Like with the rest of content marketing, thanks to the many, many outlets available in social media, content can mean almost anything. Whether it’s a quick, short, bite-sized tidbit that someone finds funny or interesting, or a long-form video detailing the how-to behind a fairly complex idea or process, content is whatever you’re creating.

Before we look at content marketing examples, let’s see some common types of content:

• Articles or Blogs .

Whether quick hits or longer form pieces, most social media platforms allow you to share links to these articles, or sometimes even embed them.

• Videos

After uploading a video to YouTube or Vimeo, it’s easy to share them on platforms like Facebook or Twitter. Videos can be shared to Instagram as well, whether pre-recorded or made in the app. TikTok is also video-based, but it helps to make these videos in the actual app itself.

• Infographics

One of the original ways of making data and numbers interesting to people who don’t like data and numbers, infographics use visual appeal to pull people in.

• Photos

It seems simple, but a good photography style is a major part of any brand, and maintaining that look across all social media platforms is key to a good social media strategy.

Social Media Content Marketing Examples

One of the best ways to see social media content marketing work is to see it in action. There are millions of content marketing examples that we could look at, but let’s take the time to see a few that are particularly interesting.

• Highly Curated Instagram Accounts

Instagram is all the rage, with everything from memes to lifestyles photography to influencers sharing their hot-new-things. If you’re a consumer-driven brand that sells, Instagram has plenty of tools that make it easy for you to share content—and capitalize on it.

Take Crate and Barrel, for example. Any shoppable post on Instagram is denoted with a white bag icon in the corner. That means that when you tap the image once, you can see several items for sale. Their designers spend a lot of time putting together those beautiful, iconic settings. See something (or several things?) you like? Tap, see the item’s name, it’s price, and then tap that to go to the product page to buy.

• Cross-Channel Ties

One of the best methods for using social media is tying together two different outlets. Think of finding interesting ways to use channels like Spotify. Spotify makes it easy for brands to create playlists or channels that are constantly updated.

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